There are a lot of people out there attempting to build websites
today. They're easy to build, very fun to tinker around with, and a
highly-ranked website can also make you a lot of money. There are many
benefits that come with a website. However, in order for your site to
rank well, you will need to apply these tactics.
Keep articles short and to the point so you can add several on related
topics. Longer pages are not as well weighted by search engines. In
addition, most viewers will not read an entire document if it is more
than a few screens long.
Unleash the power of your
URL's, by including your site's keywords and phrases in them. This
increases the density of keywords on your web page and highlights the
relevance of each component of your website. Make sure that you do not
include more than three or four key-phrases in the URL. For instance, as
a user, how much would you trust a URL like this:
www.domain.com/pets-dogs-cats-animals-furryfriends?
Make
sure your keywords are both relevant and specific to site content. A
tag containing a more generic keyword phrase (i.e.: Classic Rock Music)
will face very heavy
competition in the SERP,
where as something more specific (i.e.: Rolling Stones Music) will
likely get your higher up the list. A higher ranking is one way to
increase traffic to your site.
Get to the point with
keywords. Most searches are only two or three words, and if your
keywords are longer than that, you may be more difficult to spot.
Shorter is better. So, if you can eliminate unnecessary words, do it!
Your goal is to be seen by as many people as you can, not describe
everything you do in the keywords.
Start from the top. You likely will not be able to tackle your entire
website for optimization
in a week, let alone a day. Begin by working with your top ranked
pages, and move down from there. The most popular pages will be the ones
to bring you the most hits from
optimization anyway, but optimizing them all will bring your site ranking upwards as a whole.
Never use an unauthorized program to help you submit your site to a
search engine.
Many search engines have detectors to see if you are using such a
tactic and if you are, they will permanently ban your site from any of
their listings. This is called being blacklisted.
Use
Google Maps and similar services to promote your website. When people look for a local business, your name is going to come up. Include a
link to your website
in the description, to allow visitors to learn more about your
services. You should get visits from local people who are potential
customers.
Use plenty of pictures on your site, and
include captions on all of them or around them. Spiders cannot search
your photos, but they can search through the text on your site. Using
the photos to enhance your site is a beautiful way to get around those
pesky spider programs.
An important rule to go by when dealing with
search engine optimization
is to use your keywords or keyword phrases in the title of your page.
Using the keywords in your title will make it much more likely for users
to visit your pages. If your title does not contain keywords, there is
no way for users to know whether your page is relevant or not.
Once
you have chosen your key words and your pages are ready to go, get
listed in the best directories. Being listed in directories is free ,and
they are used by the major
search engines to build their own directories. It's believed that if you get listed in the
best directories, you will be highly ranked in the search engines.
Staying away from flash will be key in maximizing your
search engine optimization potential. Many
search engines
have trouble indexing flash content so creating a website entirely in
flash or even with the majority of it made this way can be a critical
error. If flash is outputting any text on your site, make certain that
the text is rendered as HTML to allow search engines to see it.
Increase
your visibility to search engines by taking steps to ensure that your
site's title, keyword tags, and page description are not duplicated
anywhere within the domain. Each and every page must have its own unique
title,
meta description, and meta keywords tag embedded within the site's HTML code.
Validating
your HTML is all well and good, but don't forget about your CSS! A key
part of SEO is having your website appear as intended. Otherwise, your
monetization techniques may not even show up at all! Double check every
element of your website, making sure that it appears to everyone in the
same way.
Are you marketing through email correctly? Keyword phrases for SEO purposes should be in your email text, as well as
social networking
options for sharing. So write your emails in a way that make them easy
for people to forward to their contacts who might enjoy them also.
Choose
relevant, specific keywords. Choose one main keyword for each page, and
then work that page so that the content is relevant, value-added and
contains good long-tail keywords. Keep your keywords specific for better
results -- any keyword or keyword phrase that is too general, like "kid
parties" or "weddings" is going to return so many search results you
may see anyone make it to your site with those keywords.
If you don't want to have a link spidered on your website, you can bury it in JavaScript - but only an externally linked file.
Google
has figured out how to read JavaScript and extract URLs from it, which
is the last thing you want! Make sure you're linking to an external file
and you'll be fine.
Applying these tactics above will
certainly help your website to be found. It's important to remember, a
website that is not focusing on SEO, will ultimately collapse and fall
to the back pages. You can avoid this fate by using these tips so get
started today so that you can improve your rankings.
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